Useful Digital Marketing tools
"In the dynamic world of digital marketing, one concept reigns supreme: Search Engine Optimization (SEO). It's the practice that can make or break your online presence, and at its heart…
How an SEO-optimized site is better than a non-optimized site.
An SEO-optimized site and a non-optimized site differ significantly in their ability to rank well in search engine results and attract organic traffic. Here’s a comparison between the two: SEO-Optimized…
How to develop a successful digital transformation strategy in 2021
Before we dive deep into the Digital Transformation spectrum, let us first try to understand what is Digitalization and how it helps your business. Employees Every organization invests most of…
Is Search Engine Submission Necessary?
The simple answer is no - search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single…
Can Any Inbound Linking Hurt My Ranking?
The answer is simple - inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would…
The Importance of Anchor Text in Back-links
The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital…
Absolute Links vs. Relative Links – SEO Value
The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links…
Incorporation of Company Branding and SEO
SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side,…
Strategic Use of Images in Search Engine Optimization
When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate…
Google now discounts all reciprocal links
For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has…